Hi there! We're Lauren and Travis, and we're thrilled to have you here and to share the story behind our brand, born out of our love for fishing and spending time in the boat.

Travis, who has been fishing since he was a young lad, became hooked on musky since the first bite. In 2020, seizing the opportunity to guide others on the Kawarthas, he started sharing his knowledge and passion with his clients.

As the creative member in our duo, Lauren, while riding shotgun on the way back from one of our fishing adventures, sketched out the initial idea for our logo. From that moment, the idea of a clothing brand emerged.

Join us on this journey, as we aim to represent - through our unique brand - the essence of our local fishing haven, these Kawartha Lakes.